Google Rankingfaktoren: Die SEOmoz-Umfrage im Detail
Startseite > Google SEO > Ranking-Faktoren
SEOmoz befragt Experten alle 2 Jahre zu den Faktoren, die Suchmaschinenrankings zugrunde liegen. Die Elemente des Google Algorithmus und die Top & Flop Ranking Faktoren 2011 finden Sie hier. ALLE Ergebnisse der Umfrage im DETAIL und auf DEUTSCH (Details werden nach und nach ergänzt) finden Sie unten:
Die nach Bereichen aggregierten Ranking-Faktoren und ihre Relevanz
Google Ranking Faktoren 2011: Code zum Einbetten der Grafik
Keywordspezifische Onpage-Rankingfaktoren (14% + 11%)
In diesem Bereich hat sich im Einzelnen wenig verändert im Vergleich zu 2009. Interessant vielleicht, dass kurze Title Tags und URLs offensichtlich mehr Gewicht für jedes einzelne (Key) Wort bedeuten, wobei betont werden muss, dass die Korrelation von Onpage Keywords und Rankings - im Vergleich zur Korrelation bei anderen Ranking-Faktoren - eher gering ist.
Die Grafik zeigt die Relevanz von Keywords in verschiedenen Bereichen einer Webseite, also etwa im Seiten-Titel, in Ankertexten, in der URL usw., beginnend mit der größten Relevanz:
Die wichtigsten Keyword-spezifischen Onpage Ranking Faktoren: Code zum Einbetten der Grafik
Keywordunabhängige Onpage-Rankingfaktoren (7% + 5%)
Details zu den Keyword-unabhängigen Onpage Ranking-Signalen folgen demnächst
Seitenspezifische Linkpopularitäts-Faktoren (22%)
Auch in diesem Bereich hat sich im Detail wenig verändert im Vergleich zu 2009, wobei die Ranking-Relevanz sowohl der seitenspezifischen vs. domainweite Faktoren insgesamt, als auch die Relevanz der Links von anderen Domains bzw. Seiten insgesamt zugunsten z. B. der Links aus Social Media und zugunsten Nutzungs- bzw. Nutzer-/Sucher-basierter Daten von 43% in 2009 auf 22% gesunken ist.
Bemerkenswert ist, dass nicht exakt übereinstimmender Ankertext bei den von extern eingehenden Links praktisch so gut ist für's Ranking wie ein exakter Match. Neu vs. 09 ist, dass Google inzwischen (nach eigener Aussage) prüft, welche Intention einer Verlinkung zugrunde liegt (negative Bewertungen in Kombination mit Link sollen nach Aussage von Google erkannt und entsprechend gewertet werden).
Die wichtigsten Seiten-spezifischen Link-basierten Ranking Faktoren: Code zum Einbetten der Grafik
Domainweite linkspezifische Rankingfaktoren (21%)
Die Relevanz dieses Bereich hat sich in Summe wenig verändert vs. 2009. Im Detail scheinen jedoch die Unterschiedlichkeit der Link-Quellen und -Formate und die Existenz von "Brand Links", das heißt mit dem Namen der Marke bzw. der Firma (oder des Blogs) im Ankertext noch wichtiger geworden zu sein.
Die wichtigsten Domain-spezifischen Link-basierten Ranking Faktoren: Code zum Einbetten der Grafik
Domainweite linkunabhängige Rankingfaktoren (Brand: 7%)
Details zu den Link-unabhängigen Domain-weiten Ranking-Signalen folgen demnächst
Vernetzungsbasierte Rankingfaktoren (Social Graph: 7%)
Dieser Bereich hat nicht nur insgesamt an Relevanz gewonnen, auch die in der Umfrage abgefragten bzw. auf Korrelation geprüften Signale sind differenzierter als noch 2009 (danke an Searchengineland), weshalb ein direkter Vergleich 2011 vs. 2009 pro Parameter wenig sinnvoll erscheint.
Bitte den Unterschied zwischen der tatsächlichen Relevanz eines Faktors für die und der Korrelation mit der Sortierung der Suchergebnisse beachten: Dass die Korrelation bei Facebook Shares hoch ist, heißt nicht automatisch, dass es sich dabei um den wichtigsten (Social Media) Rankingfaktor handelt (-> Unterschied zwischen Ursache und Zusammenhang).
Umgekehrt ist auch zu bedenken, dass Social Media Marketing bzw Promotion (von eigenen Produkten, Blogposts usw.) auch sofort bzw. direkt die Aufmerksamkeit erhöhen (und nicht nur indirekt, also infolge von durch Social Media-Aktivitäten verbesserte Suchergebnis-Rankings mehr Traffic generieren) soll.
Die wichtigsten Social Media Ranking Faktoren: Code zum Einbetten der Grafik
Nutzungsbasierte Rankingfaktoren (Usage und User: 6%)
Details zu den Nutzungs- bzw. Nutzer-basierter Ranking-Signalen folgen demnächst
Geografische Rankingfaktoren (Geo-Targeting)
Details zu den Geo-Targeting-Faktoren folgen demnächst
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Diesen Artikel verlinken? Einfach Code im Fenster kopieren - und dann z. B. im eigenen Blog einfügen:
Der Link sieht dann so aus: Alle SEO-Ranking-Faktoren 2011 (für Trackback-Links bitte PN schicken)
Auch im Detail gibt es deutliche Verschiebungen bei der Relevanz einzelner Faktoren vs 2009. Hat sich die Zusammensetzung des Google Algorithmus bzw. das Gewicht der Rankingfaktoren wirklich so stark verändert? Die Tendenz geht jedenfalls in 2 Richtungen: Größeres Gewicht für weniger leicht manipulierbare Ranking-Signale und mehr Gewicht für den Menschen bzw. die Crowd.
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Wann werden die fehlenden Bereiche folgen?
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@Theodor: Rand Fishkin (SEOmoz.org), der die Rankingfaktor-Umfrage organisiert, hat schon angekündigt, bald weitere und v. a. noch detailliertere Daten sowie Kommentare der Umfrage-Teilnehmer zu
publizieren. Kann nicht mehr lange dauern. Deutsche Übersetzung und weitere Charts gibt's dann wieder zeitnah an dieser Stelle. -
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